David Crocker helps sports leaders find clarity when the pressure is high and the path forward isn’t always clear. With a strong background in executive leadership and strategy, he works alongside clubs, federations and high-performance environments to align purpose, performance and people.
What sets David apart is more than his experience, it’s the way he helps organizations cut through the noise. Whether it’s guiding a board through strategic planning, supporting a culture transformation, or helping a CEO navigate change, David brings calm, focus and grounded insight to the room.
He understands that success in sport isn’t just about winning, it’s about legacy, trust and culture. And that’s exactly where he thrives.
With over 25 years immersed in the world of sport, TiiA Consulting doesn’t just understand the industry, we’ve lived it. From grassroots to elite, we’ve walked alongside athletes, administrators, coaches and executives through moments of triumph, transition and transformation.
Our experience runs deeper than strategy. It’s about relation
With over 25 years immersed in the world of sport, TiiA Consulting doesn’t just understand the industry, we’ve lived it. From grassroots to elite, we’ve walked alongside athletes, administrators, coaches and executives through moments of triumph, transition and transformation.
Our experience runs deeper than strategy. It’s about relationships built over time, insights earned from real-world challenges and a passion for sport that’s personal. We know the pressure, the politics, the pride and we know how to navigate them with clarity and care.
Whether it's reshaping a national body or strengthening a local club, we bring more than knowledge, we bring heart, belief and a deep commitment to the people behind the game.
No two clients are the same and we never treat them that way. At TiiA Consulting, every solution we craft is grounded in deep listening, trust and genuine partnership. We take time to understand the people behind the project, the culture behind the challenges and the dreams driving the vision.
We know that impact isn’t created from templ
No two clients are the same and we never treat them that way. At TiiA Consulting, every solution we craft is grounded in deep listening, trust and genuine partnership. We take time to understand the people behind the project, the culture behind the challenges and the dreams driving the vision.
We know that impact isn’t created from templates, it comes from nuance, context and care. That’s why we design every engagement to fit not just the brief, but the heart of the organization.
Our goal? To create change that feels right, works in practice and lasts long after we’ve stepped away.
At TiiA Consulting, we believe the best ideas don’t belong on paper, they belong in motion. That’s why our approach blends the best of proven consulting frameworks with fresh thinking and bold creativity. We don’t just analyze, we imagine. We don’t just plan, we activate.
Our work lives at the intersection of structure and spark, where in
At TiiA Consulting, we believe the best ideas don’t belong on paper, they belong in motion. That’s why our approach blends the best of proven consulting frameworks with fresh thinking and bold creativity. We don’t just analyze, we imagine. We don’t just plan, we activate.
Our work lives at the intersection of structure and spark, where insight meets innovation and ambition becomes reality. We meet clients where they are and co-create pathways that feel energizing, empowering and possible.
Because real impact doesn’t come from theory, it comes from turning ideas into action
Executive Director, FIBA in Oceania & FIBA in Singapore
Executive Director, FIBA Basketball World Cup 2023
Director - Sports Performance and Planning
Senior Consultant - Innovation & Best Practice
General Manager High Performance
Chief Executive Officer
Master of Business Administration (MBA) (University of Adelaide)
Graduate Diploma in International Politics & International Business (Curtin University)
Graduate Diploma in Company Directorship (Australian Institute of Company Directors)
Established two new legal entities in Australia and Singapore for FIBA. Enhanced FIBA's presence in Southeast Asia & Oceania, built strong relationships with National Federations, secured government support, and implemented capacity-building programs.
Led the integration of operations across Japan, the Philippines, and Indonesia, achieving high engagement and viewership and excellence in operational delivery. Economic impact exceeded €1.3 billion with recognition by players and officials as best-ever FIBA World Cup.
Provided governance and management consulting to National Sporting Organizations and became a trusted advisor through timely, evidence-based and action-orientated solutions.
Led high-performance program strategic planning, budgeting, and stakeholder engagement to achieve the highest-ever increase in Government investment along with alignment of stakeholder programs and resources to a single national high-performance plan.
Turned around the organization from financial stress to stability, designed a high-performance strategy and negotiated the preparation plans for national men’s teams FIBA World Cup 2002 fourth placing. Gained two New Zealand Sports Administrator of the Year awards as recognition of this success.
I believe that great things happen when professionals connect and collaborate. Whether you're interested in discussing strategies, exploring potential partnerships, or simply sharing insights, I invite you to reach out. Together, we can drive positive change and achieve remarkable outcomes.
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